How do you train sales staff?

Sales training is in a state of flux. Traditional sales training has been replaced by a new generation of sales training that relies on video and other digital channels to get reps up to speed quickly. Gone are the days when reps would sit through hours of classroom instruction before heading out on the road for their first week of selling. In the past few years, sales reps have become much more self-sufficient with their learning—and there’s nothing wrong with that! But now that companies are relying less on in-person classes and more on online resources, it’s important to understand how technology can help you better your skillset as a sales leader and as an agent for change within your company.

Why is video important for enabling salespeople?

Sales reps are looking to video as a key component of their learning. They want to see how others do it, they want to see the best practices, they want to see the latest tools and techniques. Video is an effective way for sales reps to learn and grow their skills in these areas—and it’s also a great way for companies like yours.

Engage Sales Teams with Non-Sales Teams

You know the old saying: “What gets measured, gets done.” But when it comes to sales enablement, measuring doesn’t always mean tracking KPIs or tracking how effectively you’ve trained your team. As we talked about earlier in this article, video can be used to share knowledge across the company—not just within sales teams.

Video has been proven time and again as a great way for sales staff to collaborate on projects with other departments. It’s easy enough for anyone in any department within your organisation who wants more information about what’s going on at other locations across town or globally around the world!

Study the actions of successful salespeople

Watching sales reps perform on the job is an invaluable way to help them improve their skills and increase performance. Video can be used for feedback, coaching and performance reviews, as well as onboarding new hires.

Sales coaching is a great way to improve sales performance. Use video to help you teach reps how to close more deals. Use video in the onboarding process for new sales hires, so they can learn from their peers and get up to speed quickly.

Video training makes the use of a CRM more effective

The CRM is the hub of all sales activity, and it’s a key part of the sales process. You can use video to train reps on how to use CRM. This will help them do more effective prospecting, close deals faster and stay organised in their day-to-day activities.

So what’s not to love about using videos for training? Well for starters it’s an effective way of providing information in bite-sized chunks that are easy for people to digest. Video also gives you a chance at getting into those areas where people struggle with understanding or remembering things—like complex processes or terminology—which means you’ll have fewer errors with your training materials as well!

Using Learning Management Systems and Video Software to Integrate Training Delivery

Learning management systems (LMS) are used to deliver training to employees. They are often used for onboarding new hires, and for ongoing training. An LMS can be used for recording and storing videos of online classes, tracking employee progress as they complete courses, and even allowing employees to take quizzes on different topics.

LMSs are often used in conjunction with other tools, like Watch and Learn for social learning experiences. This extends the LMS with live learning experiences through the use of video. Microlearning and user generated content with short videos can be promoted.

What are the benefits of using video for training?

Video is also more engaging than text. Studies show that when people watch a video they’re more likely to stay focused and pay attention longer than they would if they were reading it instead. This makes sense because video allows you to set up context for your message so viewers can easily follow along with what you’re saying: “Watch me teach how I got started at my company” vs “Read this article about becoming an entrepreneur.” You get the idea!

Video also makes greater use of our senses: sight (we see), hearing (we hear) taste touch smell all contribute greatly toward comprehension when learning through videos rather than traditional methods.

Traditional sales training is giving way to video-based approaches

Sales training is changing and modern sales reps are looking to video as a key component. According to research from Video-Nast, 51% of companies use video as part of their sales training and onboarding process, while more than half (53%) say that it has helped them improve the quality of their training.

Sales enablement is also seeing an uptick in its use of video content: 62% of organisations are using videos in their sales enablement strategy today compared with 54% last year.

Sales reps are changing the way they are trained and onboarded. They’re looking for ways to improve their performance and increase their productivity, while also being able to multitask throughout the day. Video is a way for sales teams to easily access information that can help them make better decisions faster—so they can focus on closing deals.

If you’re looking to improve your sales strategy, it’s important to learn how to use video. We know the benefits of video training—and we’ve seen the impact it can have on a sales team. Our clients have told us that salespeople who use Watch and Learn for Sales Enablement are more likely than their peers to hit their revenue goals and make money for themselves. If you want your company to succeed in today’s competitive marketplace, then be sure you’re investing in knowledge sharing across departments as well as sales training sessions.