“What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.”
Amongst other successes, Seth has the most popular blog in the world. He writes about leadership, risk-taking, empowering independence in business, authentic marketing and innovation in business.
“You do need to be audience-centric in your approach. You’ve got to make sure that you’re not wasting your audience’s time, and you’ve really got to respect that relationship.”
Ann is a keynote speaker, an author and a fantastic marketing thought leader. Content writing Is her primary focus. She emphasises that content is not just about what you’re writing but how you get yourself across to the audience.
“Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.”
Neil is an expert on analytics and business, focusing on the world of digital marketing. He founded KISSmetrics and Crazy Egg but is primarily a consultant and speaker. Neil always has plenty to say over on his blog about what he’s learned about running software companies.
“Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human.”
Robert has over 20 years of experience as a leader and speaker helping many major brands boost their image via strategic and innovative content marketing. Robert is now the Chief Strategy Officer for the Content Marketing Institute.
“Specialize deeply. I don’t mean ‘SEO’ or ‘Email marketing,’ I mean specialization like ‘I’m the best link-focused SEO for the mobile gaming world.’”
Rand’s best advice for people just starting out is to specialise and get to know your customer journey. Also known as the “Wizard of Moz,” his company is a leader when it comes to inbound digital marketing and SEO.
“Content is king, but distribution is queen. And she wears the pants.”
Jonathan, a former VP at Buzzfeed, is now the head of digital ventures at ICM. He’s a forward-thinking entrepreneur who is always looking for innovative ways to connect. Jonathon has said to make a great video, you need three key factors: an emotional influence, allow the audience to identify with the video and offer information in a unique way.
“There is never a bad time to start a business – unless you want to start a mediocre one.”
Gary’s straight-talking style makes him very popular with other entrepreneurs. Gary is an author, investor