Google Analytics is a service supported by WebAnywhere, which generates detailed statistics about the visitors to a website.

Using Google Analytics a website administrator can identify facts such as where visitors come from, how long they stay, which pages they visit and where they enter and exit the website. They can then use this information to optimise the website, attracting more visitors, increasing the time each one spends on the website and increasing the popularity of each page.

Specifically the site administrator is able to do this by defining goals. For example, a goal might be viewing a particular page on the website. By using this tool the site administrator may identify which pages are performing and which are not and then make the necessary changes to optimise all pages. The analysis conducted is relayed to the site administrator in a dashboard format, making the analysis clear and easy to follow.

Click to download / view our Google Analytics brochure.